Facebook and Instagram ads
Facebook and Instagram ads for home service businesses
We plan and run Meta campaigns around the jobs you want more of, the areas you cover and how much work your crew can take, then judge them by booked jobs, not clicks.
A 15-minute call. Pick a time on our calendar.
What’s included
Campaign plan
Which services to push, where, to whom and with what offer, agreed before any budget is spent.
Service-area targeting
Audiences built around the ZIP codes and neighborhoods you actually serve.
Ads and offers
Copy and offers for each priority service, with video creative made from your real jobs.
Lead capture
Instant forms or a dedicated landing page, depending on the offer and how much qualifying you need.
Testing and budget decisions
Creative and audience tests, with budget moved toward what produces qualified enquiries.
Reporting
Leads, lead quality and, where your sales data allows, booked jobs and cost per booked job.
Is this a fit?
A good fit if
- You run a home service business with room for more work each week
- You can invest at least $1,500 a month in ad spend
- Someone on your team answers new enquiries quickly
- You can share which leads turned into jobs
Probably not a fit if
- You want a fixed number of leads guaranteed
- Nobody can respond to enquiries during working hours
- You need Google rankings; this is paid social
- You are not ready to put budget into paid ads yet
How it works
Scope, responsibilities and budget are agreed before anything launches.
Book a strategy callAgree the target
Priority services, service area, offer, budget and what counts as a qualified lead.
Build the campaign
Audiences, ads, video creative and the lead form or landing page.
Launch with follow-up connected
Enquiries route straight into GoHighLevel so nobody waits for a reply.
Review and adjust
Compare lead quality and bookings, then shift budget, creative and offers.
Ads we have run for home service clients
Watch examples of the creative and campaign approach.
Related client stories
Client-reported results. Open a case study for the spend, the approach and what each number does and doesn’t include.
Scripted urgency angles, daily-optimized Meta campaigns and fast follow-up during rodent season.
150 qualified leads reported in 30 days from $2,250 in ad spend
Read the case study H2O Bros, window and exterior cleaningStructured Meta testing, scaling from performance data and recurring-contract positioning.
$400,000+ revenue reported from $50,000 in ad spend
Read the case study Blitz Window CleaningControlled campaign testing and scaling, with CRM follow-up shown in the breakdown video.
520 platform-reported conversions from $17,468 in ad spend
Read the case studyPast results don’t guarantee future results. Revenue, booked work, leads and platform conversions are different measures.
How this fits the rest of the system
Most clients use these together: the ad earns the click, the video and page make the case, and follow-up turns the enquiry into a booked job.
Questions before you book
How much should we spend on Meta ads?
It depends on your market, services and how many jobs you can take. Businesses we take on can usually invest at least $1,500 a month in ad spend; we work out what makes sense for you on the call.
Do you guarantee a number of leads or jobs?
No. Results depend on your offer, market, season, budget and follow-up. We agree what we will measure before launch and report on it honestly.
Are Facebook lead forms enough, or do we need a landing page?
Lead forms are quick and work for simple offers. A landing page gives more room for proof and qualifying questions. We choose per offer and can build the page.
What do you need from us?
Access to your Facebook page and ad account, photos or footage from real jobs, your service area, and someone who answers new enquiries quickly.
Will Meta ads help our Google rankings?
No. Paid social reaches people on Facebook and Instagram; it does not change how your site ranks in Google.
Which home service businesses is this for?
Pest control, window and exterior cleaning, pigeon proofing, outdoor lighting, window shades, detailing and other trades where the work happens at the customer’s property.
Talk through your Meta ads on a 15-minute call
- Your priority services and service area
- Current ad spend and where leads come from
- What a qualified lead looks like for you