Facebook and Instagram ads
Campaigns planned around the jobs you want, the areas you cover and the capacity your crew has.
- Service-area targeting and offers
- Creative and audience testing
- Lead-quality and budget reviews
Marketing for home service businesses
Turn local ad spend into booked jobs
We run your Facebook and Instagram ads, edit the video creative, build the landing page and set up GoHighLevel follow-up, then track which leads became booked work.
Pick a time on our calendar. We’ll go through your services, service area and current lead flow.
Example follow-up pipelineIllustration
Home service businesses we’ve worked with
Results our clients have reported
Each figure belongs to one named campaign. Open the case study for the spend, the approach and what the number does and doesn’t include.
$400K+
revenue reported, including $200K in recurring contracts
H2O Bros, window and exterior cleaning
150
qualified leads reported in a 30-day rodent-season campaign
Pest control, rodent exclusion
$300K+
annual recurring revenue reported from 300+ customers
RIDD Pest Control
$100K+
booked work reported from $4,233 in ad spend
Outdoor Lighting Concepts
Client-reported figures. Reporting periods and attribution vary by campaign, and revenue, booked work and leads are different measures. Past results don’t guarantee future results.
“Working with Lead Zone was seamless. Professional, creative, and fast. They delivered beyond our expectations.”
Built for businesses that do the work at the customer’s property
If your jobs are booked from a local service area and finished at someone’s home or building, the same system applies: a clear offer, ads that show the work, a fast first reply and a pipeline you can see.
- Pest control
- Window cleaning
- Pressure washing and exterior cleaning
- Gutter cleaning
- Pigeon proofing
- Outdoor lighting
- Window shades
- Mobile and auto detailing
- House cleaning
- Other home services
Pest control and window cleaning are where we’ve published the most case studies and guides. The list reflects work in our portfolio and the businesses we serve today.
One team for the ad, the reply and the report
Most home service owners have tried ads that brought clicks nobody followed up. We connect each part so an enquiry doesn’t stall between the ad and your calendar.
Video ad creative
Scripts and edits that show the problem, the work and the next step, shaped for Reels, Stories and feed.
- Hooks, concepts and scripts
- Editing from your real job footage
- Variations for testing
Landing pages
A focused, mobile-first page for each offer that matches the ad and asks only what routes the job.
- One page per offer
- Proof from real jobs near the form
- Short forms connected to follow-up
Supporting every campaign: GoHighLevel follow-up that sends an instant reply, assigns an owner and records which leads became booked jobs. See how the services fit together.
How a campaign comes together
Four stages, agreed with you before launch and reviewed against what your team actually closed.
Book a strategy callStrategy and offer
Choose priority services, areas and an offer your team can deliver, and agree what counts as a useful enquiry.
Creative and Meta ads
Write and edit the video ads, then launch and test them with your local audience.
Capture and follow-up
Route each enquiry to the right person with GoHighLevel reminders, SMS, email or WhatsApp where appropriate.
Review and improve
Compare lead quality with bookings and sales feedback, then adjust the offer, creative and budget.
Video ads we’ve made for home service clients
Nothing downloads until you press play, and only one video plays at a time. How we make video ads.
What changed for three clients
Pest control, rodent exclusion
A seasonal campaign with fast follow-up
Urgency-led video angles and a quick-response flow during rodent season. Reported: 150 qualified leads in 30 days from $2,250 in ad spend.
Read the case study Window and exterior cleaningH2O Bros: recurring contracts in the mix
Structured testing and recurring-contract positioning. Reported: $400K+ in revenue from $50,000 in ad spend, including $200K in recurring contracts.
Read the case study Window cleaningOverall Window Cleaning: steadier weeks
Tighter messaging for high-intent homeowners and follow-up that stopped enquiries sitting unanswered. A qualitative story without published figures.
Read the case studyWhat happens on the strategy call
A working conversation about your business. You’ll know whether our setup fits before anything is agreed.
We cover
- Your services, service area and the jobs you want more of
- Where enquiries come from today and how they’re answered
- The ads, creative and follow-up that would fit your capacity
It’s for owners who
- Run a home service business with room for more work
- Want ads, video and follow-up handled together
- Can share what happens after a lead comes in
Questions owners ask before booking
What kinds of businesses does Lead Zone Digital work with?
Home service businesses: companies whose work happens at the customer’s home or property, such as pest control, window and exterior cleaning, pressure washing, detailing, lighting and other trades. Our longest track record and most published case studies are in pest control and window cleaning, and the same process applies to other home services.
What happens on the strategy call?
We look at your services, service area, current lead sources, how enquiries are answered today and how much work your team can take on. You leave knowing which campaign, creative and follow-up setup would fit, and whether working together makes sense.
What is included when we work together?
The scope can include offer planning, Facebook and Instagram campaign management, video concepts, scripts and editing, landing pages, GoHighLevel CRM workflows, and reporting on leads and booked jobs. Deliverables, responsibilities and budget are agreed before anything starts.
What is the difference between a lead and a booked job?
A lead is an enquiry. A booked job is a customer who has agreed to a service or appointment. We review lead quality and, when reliable sales data is available, bookings and acquisition cost. Your team stays responsible for estimates, sales and delivery.
Do you guarantee leads, revenue or search rankings?
No. Results depend on your offer, market, budget, season and follow-up, so we do not promise a fixed number of leads, jobs or revenue. The services described here are Meta advertising, creative, landing pages and CRM follow-up; paid social ads do not guarantee Google rankings.
What should I bring to the call?
Your service area, the services you most want to sell, what you spend on advertising now and how many more jobs your team could handle each week.
Ready to see what your next month could look like?
Book a strategy call and bring your service area, priority services and current lead sources.