Video ad creative
Video ads for home service businesses
Short Facebook and Instagram video ads made from footage of your real jobs: a hook that stops the scroll, the problem, the work, and one clear next step.
A 15-minute call. Pick a time on our calendar.
What’s included
Concepts and hooks
Angles built around the customer’s problem and the moment they decide to call.
Scripts
A short script for each ad, written for one service and one action, with notes on what to film.
Editing from real footage
Edits from clips you and your crew capture on jobs, cut for Reels, Stories and feed.
Variations for testing
Different hooks and openings so the campaign can learn which message brings qualified enquiries.
Clear calls to action
Each video ends on the step you want: request a quote, book an inspection or call.
Next round from results
We review which videos brought qualified enquiries and brief the next set from that.
Is this a fit?
A good fit if
- Your crew can film short phone clips during jobs
- Your work looks clearly different before and after
- You want ads that explain the service, not just a discount
- The videos will run in Meta campaigns (we can run those too)
Probably not a fit if
- You want a polished brand film rather than direct-response ads
- Nobody can capture footage on site
- You want one video with no testing
How it works
Scope, responsibilities and budget are agreed before anything launches.
Book a strategy callBrief
The service, the customer, their objections and the action the ad should drive.
Scripts and filming notes
Scripts for each angle and a short list of shots to capture.
Footage
You film on your next jobs or send clips you already have.
Edit and test
We edit the variations, launch them and keep the ones that bring qualified enquiries.
Video ads we have edited for clients
Watch examples of the creative and campaign approach.
Related client stories
Client-reported results. Open a case study for the spend, the approach and what each number does and doesn’t include.
Scripted urgency angles, daily-optimized Meta campaigns and fast follow-up during rodent season.
150 qualified leads reported in 30 days from $2,250 in ad spend
Read the case study Sun’s Up, pigeon proofingAds scripted to explain and pre-sell a higher-value service before the form.
$60,000+ revenue reported from under $10,000 in ad spend
Read the case study JJ Shades, window shadesDirect-response creative with fast-response follow-up for a strong sales team.
$50,000+ booked jobs reported from $2,000 in ad spend
Read the case studyPast results don’t guarantee future results. Revenue, booked work, leads and platform conversions are different measures.
How this fits the rest of the system
Most clients use these together: the ad earns the click, the video and page make the case, and follow-up turns the enquiry into a booked job.
Questions before you book
Do you come out and film?
We edit from footage you and your crew capture, and we tell you what to film before your next jobs. Vertical phone footage is fine.
What footage works best?
Clear clips of the problem, the work in progress and the finished result, plus a few seconds of a real team member explaining what they are doing.
How many videos do we get?
It depends on the scope we agree. Testing needs several variations, so we plan a set of ads rather than a single video.
Can you use videos we already have?
Yes, if they show your real work. We review what you have on the call.
Where do the videos run?
They are made for Facebook and Instagram placements: Reels, Stories and feed, usually inside a Meta campaign we run.
Plan your next video ads on a 15-minute call
- The services you want to promote
- What footage you already have
- Who on your team can film