Supporting follow-up
Lead follow-up that turns campaign enquiries into booked jobs
We set up GoHighLevel as part of your campaign, so each enquiry gets an instant reply, a named owner and a next step, and you can see which ads produced booked work.
A 15-minute call. Pick a time on our calendar.
What’s included
Pipeline stages
Stages that match how your team works, from new lead to booked job, with lost reasons recorded.
Instant acknowledgement
An immediate text or email so new enquiries know their request arrived.
Routing and ownership
Each lead assigned to a person, with a task for the next step.
Reminders
SMS, email or WhatsApp follow-up where appropriate, so quiet leads get another touch.
Missed-call text-back
Where it suits your business, callers you miss get a text so the conversation continues.
Source and outcome tracking
Each record keeps the ad it came from and whether it became a booked job.
Is this a fit?
A good fit if
- You run, or are about to run, Meta ads with us
- Leads currently live in inboxes, texts and notebooks
- You want to know which ads produce booked jobs
Probably not a fit if
- You want a standalone CRM build with no marketing attached
- Nobody will work the pipeline day to day
- You expect automation to replace the person who answers the phone
How it works
Scope, responsibilities and budget are agreed before anything launches.
Book a strategy callMap your process
How enquiries arrive, who answers, how quotes and bookings happen today.
Build stages and automations
Pipeline, acknowledgements, routing, reminders and the fields your team needs.
Connect the campaign
Ad lead forms and landing pages feed the pipeline with the source attached.
Review outcomes
Response, contact and booked-job numbers reviewed with you, and the setup adjusted.
See the follow-up setup
Watch examples of the creative and campaign approach.
Related client stories
Client-reported results. Open a case study for the spend, the approach and what each number does and doesn’t include.
Controlled campaign testing and scaling, with CRM follow-up shown in the breakdown video.
520 platform-reported conversions from $17,468 in ad spend
Read the case study Overall Window CleaningMessaging for high-intent homeowners and follow-up that stopped enquiries sitting unanswered.
Qualitative story without published figures
Read the case study HomeMaxx, home servicesMeta campaigns connected to CRM tracking, with follow-up speed and pipeline visibility built in.
Qualitative story; figures withheld pending verification
Read the case studyPast results don’t guarantee future results. Revenue, booked work, leads and platform conversions are different measures.
How this fits the rest of the system
Most clients use these together: the ad earns the click, the video and page make the case, and follow-up turns the enquiry into a booked job.
Questions before you book
Is this a standalone CRM service?
No. We set up follow-up as part of a marketing campaign, so the enquiries the ads create are answered and measured.
Do we have to use GoHighLevel?
Our follow-up is built in GoHighLevel. If you already use another system, raise it on the call and we will tell you honestly whether it fits.
Will automation talk to customers for us?
Automation handles acknowledgements, reminders and routing. A person on your team still handles diagnosis, pricing and final commitments.
Can it text people automatically?
Yes, where it suits your business. Business texting in the US requires A2P registration, which is part of our client onboarding.
What do you report?
Leads by source, response and contact progress, and booked jobs where your team records the outcome.
Check your follow-up on a 15-minute call
- Where leads go today
- Who answers and how fast
- How you track which jobs you win