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Lead Zone Digital

Marketing guides for home service businesses

Lead Zone Digital runs Meta ads, video creative, landing pages and GoHighLevel follow-up for home service businesses. These guides cover the same ground: getting leads, answering them quickly and turning them into booked jobs. Window cleaning, pest control and auto detailing have the deepest collections, with 100 guides each.

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MARKETING FIELD NOTES

Start with a practical checklist

Build your offer, prepare creative and follow campaign costs through booked work. Our blog includes decision guides and worksheets for home service businesses.

Read the marketing field notes

Guide collections by industry

Most guides on this page apply to any home service business. Three trades also have their own in-depth collections.

100 guides

Window cleaning

Lead generation, local SEO, ads, estimating, follow-up, recurring residential work, commercial accounts, and route density.

Window cleaning guides

100 guides

Pest control

Owned acquisition, Google visibility, Meta Ads, local service ads, recurring plans, seasonal demand, and conversion.

Pest control guides

100 guides

Auto detailing

Booked appointments, ad channels, landing pages, follow-up, memberships, commercial accounts, add-ons, and scaling.

Auto detailing guides

General marketing guides

Thirty guides on the systems shared across home service businesses, from ads and local visibility to follow-up and reporting.

Strategy and planning 6 guides

Ads and creative 4 guides

Local visibility and reputation 5 guides

CRM and follow-up 4 guides

Offers and conversion 4 guides

Retention and referrals 3 guides

Measurement and scaling 4 guides

Meta Ads Manager screenshots

Client-reported results from individual Meta ad accounts. Each screenshot reflects one client’s campaign and is not a forecast or guarantee for another business.

Meta Ads Manager screenshot 1 from a client campaign (client-reported result) (opens full size in a new tab)
Client-reported result, screenshot 1
Meta Ads Manager screenshot 2 from a client campaign (client-reported result) (opens full size in a new tab)
Client-reported result, screenshot 2
Meta Ads Manager screenshot 3 from a client campaign (client-reported result) (opens full size in a new tab)
Client-reported result, screenshot 3
Meta Ads Manager screenshot 4 from a client campaign (client-reported result) (opens full size in a new tab)
Client-reported result, screenshot 4
Meta Ads Manager screenshot 5 from a client campaign (client-reported result) (opens full size in a new tab)
Client-reported result, screenshot 5

Screenshots are shown as reported in Meta Ads Manager. Campaign dates, spend and lead definitions are not part of these images, and results vary by market, offer and follow-up.

Client campaign videos

Walkthroughs of individual client campaigns. Any results described are client-reported and specific to that campaign.

Client case study
Austin campaign results
Spartan campaign results

More context on each client is on the case studies page.

The follow-up system behind the ads

These walkthroughs show the CRM and workflow layer that receives, routes, follows up with, and tracks leads.

Automation workflow walkthrough
CRM walkthrough

Ad creative library

Video ads produced for campaign testing, built around different customer problems, offers, service angles and calls to action. Videos load only when you press play.

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Build a marketing system that turns attention into booked work.

Lead Zone Digital connects Meta Ads, creative, landing pages, GoHighLevel workflows, follow-up, appointment reminders, and reporting around your services, service area, and operating capacity.

Book a strategy call