Skip to content
Lead Zone Digital

Case studies from home service campaigns

The challenge, the Meta ads and follow-up approach, and the outcome each client reported. Pest control, window cleaning, exterior services and other home services.

Book a strategy call Browse the case studies

Find a business like yours

Filter by trade, then open a case study for the full breakdown and campaign material.

11 items shown

Individual results are not guarantees. Revenue, booked work, leads and platform conversions are different measures, and reporting periods vary; each case study gives the context available.

Pest control

RIDD Pest Control 300+ customers and $300K+ in annual recurring revenue

The challenge

Build a paid-social channel for recurring pest control customers while keeping lead costs efficient.

The approach

Lead Zone connected campaign planning, ad creative, paid media and follow-up around recurring customer value. Customer and revenue feedback guided decisions beyond form submissions.

The reported outcome

The campaign reported more than 300 customers and over $300,000 in annual recurring revenue, with lead costs around $15. Annual recurring revenue describes recurring value, not cash collected in a single month.

Customers added
300+
Annual recurring revenue
$300,000+
Cost per lead
~$15

Client-reported. Reporting period not stated. Results vary with market, budget, capacity and sales follow-up.

Back to all case studies

Pest and mosquito control

Barefoot Mosquito & Pest Control About $250 to acquire a customer worth about $800

The challenge

Acquire pest and mosquito customers at a cost that makes sense for what a customer is worth.

The approach

Lead Zone aligned paid-media delivery, lead handling and sales feedback around customer economics, comparing acquisition cost with the approximate value of a new customer.

The reported outcome

Reported advertising spend was $28,000, with customer acquisition costs of about $250 and an average customer value near $800. These figures describe customer economics, not profit or a return-on-ad-spend calculation.

Advertising spend
$28,000
Customer acquisition cost
~$250
Average customer value
~$800

Client-reported. Reporting period not stated. Results vary with market, budget, capacity and sales follow-up.

Back to all case studies

Pest control, rodent exclusion, Los Angeles, CA

Rodent exclusion campaign Rodent season: $25,000+ in reported revenue in 30 days

The challenge

The business had a strong operation, good reviews and a team that could close, but revenue felt seasonal and referrals weren’t enough. Rodent season was an opportunity that competitors would take if the company didn’t move quickly.

The approach

We built a focused rodent-exclusion campaign for the market: several scripted angles on homeowner urgency, risk and the cost of waiting, structured Meta campaigns optimized daily, and qualified leads routed straight into a fast-response follow-up flow.

The reported outcome

The 30-day campaign reported 150 qualified leads from $2,250 in ad spend and $25,000+ in revenue, and gave the owner a more predictable pipeline during the season.

Qualified leads
150
Ad spend
$2,250
Revenue
$25,000+

Client-reported. 30-day campaign. Results vary with market, budget, capacity and sales follow-up.

Back to all case studies

Window and exterior cleaning

H2O Bros $50,000 in ad spend, $400,000+ in reported revenue

The challenge

Growth had plateaued. Referrals were maxed out, Google was competitive and door-to-door had limits. The team could handle more work and closed well, but opportunities weren’t consistent enough to scale with confidence.

The approach

A Meta acquisition framework built on structured testing, scaling from performance data and positioning for recurring contracts. Budgets followed results and follow-up was tightened to convert more enquiries.

The reported outcome

With $50,000 in ad spend, H2O Bros reported over $400,000 in revenue, including $200,000 in recurring contracts.

Ad spend
$50,000
Revenue
$400,000+
Recurring contracts
$200,000

Client-reported. Reporting period not stated. Results vary with market, budget, capacity and sales follow-up.

Back to all case studies

Window cleaning

Overall Window Cleaning From unpredictable weeks to a steadier booking pipeline

The challenge

Great weeks followed by slow ones. Referrals weren’t enough for predictable demand, and many enquiries weren’t qualified, which wasted time.

The approach

We tightened the messaging around real homeowner concerns (appearance, urgency, timing), structured the campaign for lead quality and fixed follow-up so enquiries didn’t sit unanswered.

The reported outcome

The case study describes a more consistent lead flow, faster follow-up and a calendar that became easier to plan. It has no published figures.

Lead flow
More consistent
Lead quality
Higher intent
Pipeline
More control

Client-reported. Reporting period not stated. Results vary with market, budget, capacity and sales follow-up.

Back to all case studies

Window cleaning, Mesa, Arizona

Blitz Window Cleaning More lead volume without losing efficiency

The challenge

The owner wanted to scale without the usual side effects of higher spend: rising costs, weaker leads and follow-up that breaks.

The approach

Structured campaign testing, controlled scaling and optimization from conversion data, with the focus on efficiency and a lead flow the team could handle.

The reported outcome

The campaigns reported 520 conversions from $17,468 in ad spend and 506,728 impressions.

Platform-reported conversions
520
Ad spend
$17,468
Impressions
506,728

Client-reported. Reporting period not stated. Results vary with market, budget, capacity and sales follow-up.

Back to all case studies

Pigeon proofing

Sun’s Up $60,000+ in reported pigeon-proofing revenue

The challenge

Pigeon proofing is profitable but hard to scale without consistent demand. Hiring and expansion felt risky without a predictable pipeline.

The approach

Campaigns positioned pigeon proofing as urgent and necessary, with ads scripted to educate and pre-sell before the form. Optimization focused on cost per acquired customer, and follow-up speed was tightened.

The reported outcome

With under $10,000 in ad spend, the business reported $60,000+ in revenue and added a technician and two trucks within four months.

Revenue
$60,000+
Ad spend
Under $10,000
Growth
+1 technician, +2 trucks

Client-reported. Team growth reported within four months. Results vary with market, budget, capacity and sales follow-up.

Campaign reporting screenshot for Sun’s Up

Back to all case studies

Outdoor lighting

Outdoor Lighting Concepts $4,233 in ad spend, $100,000+ in reported booked work

The challenge

Premium services with strong margins, but inbound demand limited growth, and the assumption was that scaling meant hiring crews first.

The approach

We refined positioning, targeted high-intent local homeowners and optimized campaigns around booked work rather than impressions.

The reported outcome

With $4,233 in ad spend, the company reported $100,000+ in booked work. Booked work is not necessarily collected revenue.

Ad spend
$4,233
Booked work
$100,000+
Booked work ÷ ad spend
23.6×

Client-reported. Reporting period not stated. Results vary with market, budget, capacity and sales follow-up.

Back to all case studies

Window shades

JJ Shades $2,000 in ad spend, $50,000+ in reported booked jobs

The challenge

A strong sales process with inconsistent lead flow, so revenue swung with the number of opportunities.

The approach

Direct-response Meta campaigns built around urgency and clarity, fast-response follow-up and optimization for lead quality.

The reported outcome

With $2,000 in ad spend, JJ Shades reported $50,000+ in booked jobs.

Ad spend
$2,000
Booked jobs
$50,000+
Booked jobs ÷ ad spend
25×

Client-reported. Reporting period not stated. Results vary with market, budget, capacity and sales follow-up.

Back to all case studies

Local cleaning service, Chicago, Illinois

Sud’z Local campaign efficiency with clear reporting

The challenge

The business needed clearer reporting and better cost efficiency in a competitive local market.

The approach

Tighter targeting, refined messaging and optimization for conversions.

The reported outcome

The account reported 240 conversions at $13.14 each on $3,153 in spend.

Platform-reported conversions
240
Cost per conversion
$13.14
Ad spend
$3,153

Client-reported. Reporting period not stated. Results vary with market, budget, capacity and sales follow-up.

Back to all case studies

Home services, CRM and ads

HomeMaxx Meta ads connected to CRM tracking

The challenge

Marketing and operations weren’t aligned: missed follow-ups, unclear attribution and inconsistent close rates.

The approach

We synchronized Meta campaigns with CRM tracking, optimized from conversion data and built follow-up speed and pipeline visibility into the workflow.

The reported outcome

Campaigns and CRM tracking now run as one system the team can work: enquiries are followed up faster and the pipeline shows where each lead stands. Figures for this campaign are not published while they are being verified.

Follow-up
Faster
Pipeline
Visible to the team
Attribution
Tracked in CRM

Client-reported. No figures published. Results vary with market, budget, capacity and sales follow-up.

Back to all case studies

Want a plan built for your market?

On a strategy call we look at your services, area and current lead flow, and outline the campaign and follow-up that would fit.

Book a strategy call