A Phone-Filming Shot List for Home Service Video Ads

Give your crew a short filming brief: show the problem, the work and the finished result. Use this shot list to create useful ad footage without a complicated production day.

Plan the footage around one job

Choose one service and one homeowner problem before filming. A pressure washing job on a stained driveway needs different images from a pest technician explaining an inspection. The goal is to help someone recognize their situation and understand your service.

Get permission from the customer before filming their property or using a testimonial. Keep house numbers, documents, children, license plates and personal possessions out of the frame unless you have an appropriate reason and permission to include them. Never stage unsafe work to make footage dramatic.

The six-shot crew brief

• Problem: a steady close or wide view of the issue before work begins.
• Context: a wider view that explains the area being serviced.
• Process: the technician doing one clear, normal part of the job safely.
• Detail: equipment or workmanship that helps explain your method.
• Result: the same area after the work, using a similar camera position.
• Human introduction: a team member explaining the service in one plain sentence.

Capture clean footage the editor can use

Clean the phone lens, hold the camera steady and record several seconds before and after the main action. Avoid adding music or text inside the recording; the editor can handle those in the final cut. Save the original files rather than forwarding heavily compressed versions.

Capture vertical footage when it suits the intended placement, and keep the important subject away from the edges where interface elements may appear. Before exporting ads, check the current placement requirements in Meta’s official Ads Guide. Placement specifications can change.

A script structure you can adapt

Opening: “Noticed these dark streaks on your driveway?”
Explanation: “Here is how our team approaches a driveway cleaning job.”
Proof: Show the actual process and the genuine result from that property.
Offer: State your real service area and the service available.
Action: “Request a quote and tell us about your driveway.”

This is a sample script for illustration. Adjust every claim to your actual method, qualifications and service. Do not promise that every surface will achieve the same appearance or imply that footage from one customer represents every job.

Organize the handover

Name files by service, job reference and shot type, using an internal reference rather than a customer’s full name. Include a small note with approved uses, permissions, exclusions and any statements the editor must avoid.

Ask for two genuinely different openings, readable captions and a clear final action. Review the exported video with sound off and on. Check that text remains readable on a phone and that the ad matches the landing page. Treat creative variations as tests, not guaranteed winners.